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We are honored that our film, Ithemba, narrated by ed asner, will be Screened at the 2018 prestigious Wildlife Conservation FIlm festival.

Elephant, Rhino and lion populations are being decimated across Africa. Habitat loss, poaching and other means of human-wildlife conflict have these species on the brink of extinction. At the current rate of decline, we could see these species disappear in the next 5-15 years. That is not our grandchildren’s lifetime, that is OUR lifetime and thus OUR generation’s responsibility. We must come together to speak out and take a stand to generate WORLDWIDE support for saving these species!


  1. SHARE this video – Help us spread awareness!

  2. DONATE – 100% goes to help our partners and us fund wildlife conservation projects 

    • Participate in our 5K: RACE AGAINST EXTINCTION event - whether you can attend or "virtually  run" you'll be raising awareness and funds for endangered species!

  3. SIGN PETITION – calling on the U.S. to make stronger protections for wildlife & make saving species from extinction a priority:

Where is your donation going?

BORN FREEWESSA (Wildlife & Environmental Society of South Africa)AMBOSELI TRUST FOR ELEPHANTSAND GENERATION AWAKENING all receive a percentage of the donations from iThemba. Here at Generation Awakening our board members all work on a volunteer basis.  This means we work fueled by 100% passion and are able to ensure that all donations are allocated to wildlife and environmental conservation projects.

Learn more about our partners and our projects on our CAMPAIGNS page.

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