WILD & FREE Campaign for Wild Horses

A LOCAL BUSINESS TEAMS UP WITH A LOCAL NONPROFIT TO SPEAK OUT FOR WILD HORSES

Tan Lines, an Orange County mobile organic spray tanning company, sprayed letters on the backs of nine young women for a photo shoot with a local nonprofit organization, Generation Awakening. The nine girls sat on a fence with horses at the Huntington Beach Equestrian Center and spelled out “WILD & FREE” as part of their “Hands Off Our Wildlife” Campaign. The aim is to generate publicity and social media attention for wild horses with topless girls, emulating PETA’s successful “I’d Rather Go Naked Then Wear Fur” campaigns. Generation Awakening hopes to spread awareness about the wild horse round-ups conducted by the Bureau of Land Management (BLM) and gain public support for keeping America’s wild horses just that – wild and free.

THE BACKGROUND:

The American Wild Horse Preservation sent out the following after a round-up conducted in Wyoming: “Helicopters scoured the beautiful Red Desert, chasing and capturing every last horse in a more than one-million-square-mile area known as the Wyoming Checkerboard. At least 13 wild horses have died in this unnecessary roundup, including young colts who crashed into panels and broke their necks, and elderly, arthritic and injured horses who were forced to run in pain and terror for miles in a traumatic helicopter chase before being “euthanized” by a bullet to the head. In the end, the BLM removed 50 percent more wild horses than originally planned. This devastating action contradicts Americans’ strong support for wild horses and violates legal requirements for actions on public lands. These deaths are a stark reminder of the inhumanity of our government’s policy toward wild horses.” – American Wild Horse Preservation